In a 2400 word illustrated contextual essay, I analysed up and coming digital technologies. I critically analysed Artificial Intelligence (AI), Non-Fungible Tokens (NFT’s) and Extended Reality (XR), delving deeply into case studies from Casablanca Paris x Midjourney to Bulgari’s Emerald Glory Necklace ‘Digital Twin’; in order to evaluate ideas for managerial and strategic solutions to generate consumer engagement for fashion brands in the transition to Web3. This project has allowed me to enhance my digital literacy and knowledge of emerging trends.